This year, Pepsi took the world’s global language – emojis – offline inviting consumers to “Say It With Pepsi” by unleashing over 1,000 proprietary PepsiMoji designs - including this adorable Betty Boop emoji - in more than 100 markets. The PepsiCo Design & Innovation Center created the catalogue of globally and locally relevant designs for a universal visual language system for the brand. To experience the full range, download the PepsiMoji Keyboard App for free on the Apple App and Google Play stores.
- Silent Film: In an Art Deco-style theatre-built-for-two, guests will be transported to the era of early awe-inspiring cinema, with a reel celebrating great moments of love captured on silent film narrated by Golden Globe winner Maggie Gyllenhaal
- Illustrations & Icons: One of the most iconic female illustrations – the creation of legendary animator Max Fleischer – and a global portrait of love, Betty Boop (#booplove) is getting a modern makeover for today’s generation, complete with her very own PepsiMoji design and layered augmented reality bringing her to life
- Music: A sensorial, immersive experience showcases the transformative power of music to convey emotion with special DJ set from Soul / R&B duo LION BABE
- Sign Language: A pop-up vignette performed by Amelia Hensley, Daniel Durant, Miles Barbee and Treshelle Edmonds – cast members from the Tony-nominated production of Spring Awakening, produced by Deaf West Theater – depicts the story of young love blooming over first date jitters, told completely through the beautiful and intensely expressive medium of sign language
- Photography: A collection of curated images will portray the power of photography – one of the most personal and treasured means for capturing memories, telling stories and immortalizing the images of those we love. Capturing some of these stories in real-time, images shot by Instagram photographers Daniel Arnold (@arnold_daniel), @Roon and @JoshFromNY will create a photographic mosaic of various expressions of love from the exhibit’s own attendees
- Ancient Communications: An interactive look back to history’s early incarnations of “love notes” through cave drawings, smoke signals, hieroglyphics, cuneiform, runes, symbology, Morse Code and other historical communication forms
- The Rise of Emoji: The final installation tracks the evolution and many incarnations of the modern day emoji and features “Heart,” an original sculpture by Brooklyn-based artist Shinji Murakami, who brings to life a retro 8-bit image of a heart emoji into 3D. The installation leads to an immersive PepsiMoji experience, complete with facial recognition technology matching your expressions with a PepsiMoji design for social sharing.