A New Dress Collection from Zac Posen, "Betty Boop Red" by Pantone, Betty Boop Red Lipstick from M·A·C Cosmetics and a spread in "Marie Claire!"

Zac Posen and Crystal Renn in the March issue of "Marie Claire."

Betty Boop stepped into the spotlight this week with the help of some of the world’s biggest arbiters of fashion, color and style: Zac Posen, Pantone Color Institute, M·A·C. Cosmetics, and Marie Claire.

In the March issue of Marie Claire, on stands now, global fashion designer Zac Posen reveals his signature Betty Boop dress collection featuring the exclusive Pantone “Betty Boop Red,” which is also the inspiration behind M·A·C Cosmetics’ new “Betty Boop Red” Lipstick.

Zac Posen and Crystal Renn in the March issue of Marie Claire

M·A·C. Cosmetics' Betty Boop Red Lipstick

These exciting new releases also coincide with the release of three new, original animated shorts starring Betty Boop, featuring Zac Posen as an animated cartoon co-star, and spotlighting the new Betty Boop Red Lipstick by M·A·C. 

The Betty Boop dress collection - featuring two red dresses that embrace Betty's spirit and unique style - are available on ZacPosen.com as part of Posen’s ZAC Zac Posen line. Betty Boop Red Lipstick from M·A·C. Cosmetics is available at MACCosmetics.com.
  
“As a cartoonist, I consider Betty Boop the 8th Wonder of the World,” said Frank Caruso, VP/Creative, King Features Syndicate. “When Max Fleischer dipped his pen into the inkwell, out came a masterpiece that would influence generations of artists, animators, musicians and fashion designers. 

“The marathon that is Betty Boop has outrun her legend as animation icon and taken the lead in the world of fashion, style and our hearts,” Caruso said.

We couldn't agree more!

Read the full press announcement here.

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