Betty Boop as she appears on the Shibuya 109 building in Tokyo.
Betty fans, check this out: the unmistakable visage of our own Betty Boop is appearing throughout Japan in an exciting campaign for J-esthetic salons.
The highlight of the campaign is a Betty Boop J-esthetic commercial running hourly, each day, from 9 AM to midnight on a massive 16 x 28-foot monitor on the outside of the famous Shibuya 109 building in Tokyo.
The salons are operated by Foulbi Co. Ltd., which operates 100+ esthetic salons and day spas throughout Japan. The entire promotion, including the commercial, is scheduled to run through October... but may well be extended.
The J-esthetics media campaing also includes print and digital ads, posters in transit stations, on subway and trains, print ads, electronic billboards and contests.