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Two Betty Boop-Inspired Dresses Featuring Pantone’s “Betty Boop Red”
to Debut in March Issue of Marie Claire Modeled by Crystal Renn; M·A·C Cosmetics Lipstick to Debut This February
NEW YORK, February 10, 2017 – The fashion industry is on “red” alert as Betty Boop steps into the spotlight with the world’s biggest arbiters of fashion, color and style: Zac Posen, Pantone Color Institute, and M·A·C. It will start with global fashion designer Zac Posen’s reveal of a signature Betty Boop dress collection in the exclusive Pantone “Betty Boop Red” in the March issue of Marie Claire. The reveal coincides with the launch of M·A·C Cosmetics’ “Betty Boop Red” Lipstick and an all-new three-part animated short featuring the original sass symbol. The rollout has been coordinated with brand owner Fleischer Studios and King Features (Betty Boop’s exclusive worldwide licensing agent) as they bring together top style gurus who embrace Betty Boop to present her to the global fashion world and new generations of fans.
The Betty Boop dress collection will feature two signature red dresses that encapsulate the doe-eyed diva’s sassy spirit and unique style and will be available on ZacPosen.com on February 14, 2017 as part of Posen’s ZAC Zac Posen line. The dresses will make their debut in a full two-page Marie Claire spread featuring supermodel Crystal Renn wearing the Betty Boop-inspired designs. Best known for his glamorous gowns, Zac Posen’s red carpet looks have been worn by celebrities from Gwyneth Paltrow and Natalie Portman to Naomi Campbell and Claire Danes. Posen’s Betty Boop creations will retail at $250 for the dress and $550 for the gown. Following months of research and testing, the teams at the Pantone Color Institute, King Features and Fleischer Studios worked together to determine the exact right shade for Betty. The global authority on color and provider of professional color standards for the design industries, Pantone developed this dramatic red color to represent Betty Boop’s adventurous and youthful spirit. Symbolizing vivacity, ebullience and energy, the new Betty Boop Red is an enchanting and eye-riveting fiery red that instantly commands attention. This vibrant and passionate new Betty Boop red shade will be utilized in Zac Posen’s signature dress collection. In addition, an upcoming M·A·C Cosmetics lipstick collaboration will match the Pantone color, introducing a Betty Boop twist to the iconic red lip, available from February 14 at MACCosmetics.com. The campaign will also be supported by new original animated content starring Betty Boop in her first animated short for the Digital Age. The three-part animated short features for the first time ever Zac Posen as an animated cartoon co-star and spotlights the new Betty Boop Red Lipstick by M·A·C. The animation will harken back to the original Fleischer Studios Betty Boop animation with a contemporary soundtrack meant to engage viewers and gradually introduce her signature vibrant red color by Pantone. “Betty Boop is the ultimate femme fatale and feminist,” said Zac Posen, “and it has been an exciting journey to work alongside the various partners to revamp her.” “Betty Boop is iconic. In working with the team at Hearst we wanted to create a bold and spirited red shade that would help Betty enhance her singular color identity,” said Laurie Pressman, VP, Pantone Color Institute. “Captivating and charismatic, the classic appeal of Betty’s new true red shade conveys the feminine, fun and playful nature of Betty and at the same time communicates the glitz and the glam of the rich Hollywood heritage that are her unique hallmark.” “Betty Boop could be the ultimate timeless bombshell,” said James Gager, Chief Creative Officer of M·A·C. “Her signature rouge lipstick makes a really bold, bold statement. In celebration of this icon, M·A·C has developed her own classic red, which encapsulates her personality.” “As a cartoonist, I consider Betty Boop the 8th Wonder of the World,” said Frank Caruso, VP/Creative, King Features Syndicate. “When Max Fleischer dipped his pen into the inkwell, out came a masterpiece that would influence generations of artists, animators, musicians and fashion designers. “The marathon that is Betty Boop has outrun her legend as animation icon and taken the lead in the world of fashion, style and our hearts,” Caruso said. About Betty Boop and Fleischer Studios First introduced in 1930, Betty Boop was created by Max Fleischer for his “Talkartoons” series, the first “talkies” of animation, which Max’s company, Fleischer Studios, produced for Paramount. Mae Questel provided Betty’s distinctive voice. By 1932 Betty, considered to be the first and only female animated screen star, had taken the country by storm. Betty starred in more than 100 cartoons, 90 of which are included in the official “Betty Boop” series, which ended in 1939. Since then, Betty has appeared in dozens of hit movies, television specials and commercials. She was the first cartoon character to be profiled by A&E’s “Biography” series. As the worldwide exclusive licensing agent for Betty Boop, King Features works closely with Fleischer Studios (www.fleischerstudios.com) to keep Betty entertaining millions of fans and collectors worldwide. Betty Boop’s popularity today shines through her prevalence in pop culture. She is one of the most popular and successful licensed characters in entertainment history, with licensees in the United States and around the world that produce quality products bearing Betty’s likeness in virtually every category. The official Betty Boop Web site is www.bettyboop.com. About King Features King Features Syndicate is a unit of Hearst, one of the nation’s largest diversified media, information and services companies, and is a member of Hearst Entertainment and Syndication Group, which includes cable network partnerships, television programming activities, and newspaper syndication and merchandise licensing operations. King is one of the most experienced organizations in licensing and entertainment and represents some of the most recognizable global brands, including Betty Boop, Popeye, Olive Oyl, Flash Gordon, The Phantom, Beetle Bailey, Hägar the Horrible, Prince Valiant and Mandrake the Magician. Please visit www.kingfeatures.com. Follow us on Twitter @KingFeatures. Like us on Facebook at www.facebook.com/KingFeatures King Features Media Contact: Claudia Smith, 212-969-7542, cmsmith@hearst.com
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Partnership between Woman’s Day and Fleischer Studios and King Features Introduces Betty Boop™ as the “Heroine of Hearts” in Custom Comic to Honor Fight Against Heart Disease
To celebrate the comic, Betty Boop will be making a special appearance on the red carpet at Woman’s Day’s premier heart health event, the Red Dress Awards, on February 7, 2017. The 14th annual Red Dress Awards honors those who have made significant contributions in the fight against heart disease. Hosted by actress Jane Lynch and headlined by multi-platinum Grammy® Award and Oscar® winner Melissa Etheridge, honorees include wellness expert Laila Ali, Associate Director for Research on Women’s Health at the National Institutes of Health Janine A. Clayton, M.D., and Miss Black Alabama USA 2016 LaQuitta “Shai” Wilkins. Woman's Day will also honor Holly Andersen, M.D., Scientific Advisor for the Women's Heart Alliance, who will receive the 2017 CocoaVia® Healthy Heart Award. Scientific Advisor for the Women’s Heart Alliance Holly Andersen, M.D.
 “It is so important that women have access to information on heart disease and ways in which it can be prevented. We are very excited to work with Woman’s Day to help educate women about their heart health with tips from Betty Boop in her latest comic strip,” said Frank Caruso, VP/Creative of King Features. About Betty Boop and Fleischer Studios
First introduced in 1930, Betty Boop was created by Max Fleischer for his “Talkartoons” series, the first “talkies” of animation, which Max’s company, Fleischer Studios, produced for Paramount. Mae Questel provided Betty’s distinctive voice. By 1932 Betty, considered to be the first and only female animated screen star, had taken the country by storm. Betty starred in more than 100 cartoons, 90 of which are included in the official “Betty Boop” series, which ended in 1939. Since then, Betty has appeared in dozens of hit movies, television specials and commercials. She was the first cartoon character to be profiled by A&E’s “Biography” series. As the worldwide exclusive licensing agent for Betty Boop, King Features works closely with Fleischer Studios (www.fleischerstudios.com) to keep Betty entertaining millions of fans and collectors worldwide. Betty Boop’s popularity today shines through her prevalence in pop culture. She is one of the most popular and successful licensed characters in entertainment history, with licensees in the United States and around the world that produce quality products bearing Betty’s likeness in virtually every category. The official Betty Boop Web site is www.bettyboop.com. About King Features King Features Syndicate is a unit of Hearst, one of the nation’s largest diversified media, information and services companies, and is a member of Hearst Entertainment and Syndication Group, which includes cable network partnerships, television programming activities, and newspaper syndication and merchandise licensing operations. King is one of the most experienced organizations in licensing and entertainment and represents some of the most recognizable global brands, including Betty Boop, Popeye, Olive Oyl, Flash Gordon, The Phantom, Beetle Bailey, Hägar the Horrible, Prince Valiant and Mandrake the Magician. Please visit www.kingfeatures.com. Follow us on Twitter @KingFeatures. Like us on Facebook at www.facebook.com/KingFeatures About Woman’s Day Woman’s Day empowers 22 million American women to enrich their lives with joy, purpose and positivity. The pages empower women with smart solutions for core concerns—health, home, food, style and money—and celebrate cherished connections with family, friends and community. Whether in-book, online, mobile or through social outlets, we engage her with easy, wallet and time-friendly solutions that are both actionable and attainable, delivered in a relatable voice. We help make every Woman’s Day count. Woman’s Day is published by Hearst Magazines, a unit of Hearst, one of the nation’s largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2014), reaching 78 million readers (Spring 2016 MRI/GfK at 79.5 million) and 54 million site visitors each month (comScore), with a social media following of 115.5 million. Follow Woman’s Day on Facebook, Twitter and Pinterest. King Features Media Contact: Claudia Smith, 212-969-7542, cmsmith@hearst.com
 NEW YORK, August, 2016 – Betty Boop steps out in her first high-end fashion co-branding collaboration in Mexico through a deal brokered by King Features’ Mexican agent, Tycoon Group, and Royal Closet represented by Versa Licensing. The Betty Boop by Royal Closet collection, designed by Royal Closet, represents an amazing translation of the vintage style character that is perfectly suited for today’s contemporary woman.
For generation after generation, from the 1930s and to date, Betty Boop has been one of the world’s most beloved, iconic women. She remains the prototype of strong, independent woman and as an icon of women's liberation, breaking paradigms and always ahead of her time. Working closely with property owner Fleischer Studios, King Features is the exclusive worldwide licensing agent for Betty Boop. The Royal Closet brand, owned by Montserrat Oliver (actress, fashion icon, TV host and entrepreneur), and Carlos Ortega, was designed by the latter and has been positioned in the marketplace by offering products that cater to the different moments and situations in the life of any woman who is interested in looking good. Both are brands designed for today's women who are independent, versatile, feminine, bold, with unique personalities, who are not afraid to express themselves and be noticed. The new line, which features clothing, pajamas, swimwear and accessories, is inspired by different trends of gender empowerment and limited to three colors: white, black and red. Focusing on shape, volume, texture and colors helps to draw attention to the detail and quality of the garments. The design goal was to create a new visual identity and brand codes for Betty Boop by Royal Closet through this palette of colors, embroideries and prints (abstractions, lips, eyes, polka dots, hearts). In this first stage of the collaboration, the products will be exclusively for sale in a selection of 30 Liverpool stores. Liverpool is the largest chain of mid- to high-end department stores in Mexico. About Betty Boop and Fleischer Studios First introduced in 1930, Betty Boop was created by Max Fleischer for his “Talkartoons” series, the first “talkies” of animation, which Max’s company, Fleischer Studios, produced for Paramount. Mae Questel provided Betty’s distinctive voice. By 1932 Betty, considered to be the first and only female animated screen star, had taken the country by storm. Betty starred in more than 100 cartoons, 90 of which are included in the official “Betty Boop” series, which ended in 1939. Since then, Betty has appeared in dozens of hit movies, television specials and commercials. She was the first cartoon character to be profiled by A&E’s “Biography” series. As the worldwide exclusive licensing agent for Betty Boop, King Features works closely with Fleischer Studios (www.fleischerstudios.com) to keep Betty entertaining millions of fans and collectors worldwide. Betty Boop’s popularity today shines through her prevalence in pop culture. She is one of the most popular and successful licensed characters in entertainment history, with licensees in the United States and around the world that produce quality products bearing Betty’s likeness in virtually every category. The official Betty Boop Web site is www.bettyboop.com. About King Features King Features Syndicate is a unit of Hearst, one of the nation’s largest diversified media, information and services companies, and is a member of Hearst Entertainment and Syndication Group, which includes cable network partnerships, television programming activities, and newspaper syndication and merchandise licensing operations. King is one of the most experienced organizations in licensing and entertainment and represents some of the most recognizable global brands, including Betty Boop, Popeye, Olive Oyl, Flash Gordon, The Phantom, Beetle Bailey, Hägar the Horrible, Prince Valiant and Mandrake the Magician. Please visit www.kingfeatures.com. Follow us on Twitter @KingFeatures. Like us on Facebook at www.facebook.com/KingFeatures King Features Media Contact: Claudia Smith, 212-969-7542, cmsmith@hearst.com
PARIS, LOS ANGELES and NEW YORK, February 10, 2016 – Betty Boop, the iconic character created by legendary animator Max Fleischer, returns to toons with a new animated television series being developed by NORMAAL Animation, the producer of the “Peanuts” TV series.
Aimed at tweens and teens, the 26x26-minute episodes recount the daily struggles, joys and victories of young Betty Boop, who has every intention of being on stage and becoming a superstar. Slated for release in 2018, the series will be produced by France–based NORMAAL studios in partnership with Fleischer Studios and King Features, the New York City-based unit of Hearst and exclusive worldwide licensing agent for Betty Boop. “We are delighted to be partnering with the fresh and creative production company, NORMAAL Animation,” said Mark Fleischer, President and Chariman of Los Angeles-based Fleischer Studios.”My grandfather, Max Fleischer, created Betty Boop as the fun, feisty and fashionable woman whose spirit has transcended and transformed multiple generations of fans. It is so exciting to know that this television series will present Max’s beloved icon through new, highly original content that will continue to keep Betty engaging and relatable to future generations of fans.” “Few cartoon characters are loved the world over. Few cartoon characters know how to combine glamour with sass, and independence… and very few have so much heart!!” said Alexis Lavillat, Director and CEO of N O R M AA L. “Ever since her creation by that genius of animation, Max Fleischer, Betty Boop has remained unique. It’s an honor and an immense pleasure today for0 N O R M AA L to share its talents with this incredible star. Betty Boop will always symbolize the young modern woman.” NORMAAL International will handle worldwide financing and all future global distribution. The series marks the first time the appealing character has starred in her own show in 30 years. The release will be supported by King Features licensing and merchandising to ensure the continued popularity of the Betty Boop brand with succeeding generations. About NORMAAL Animation Since being founded in 2002, N O R M AA L has been among the most innovative and creative producers of cartoon series. This French studio takes full advantage of its independence by having an editorial line that combines original programs with select adaptations of monuments in graphic narration. N O R M AA L productions are entirely homemade in their Paris and Angoulême studios, a mark of identity much appreciated by their historic partners, such as France Télévisions, Canal + and the numerous screens that broadcast TANGERINE & Cow, GASTON by Franquin, A.R.T. Investigation throughout the world and will soon be featuring COPY CUT, ONN / OFF, HELLO, IT’S NINOO, SHAZZAM Super 2000, HELLO WORLD, and… PEANUTS ! For more information, please visit www.NORMAAL.fr. About Betty Boop and Fleischer Studios: First introduced in 1930, Betty Boop was created by Max Fleischer for his “Talkartoons” series, the first “talkies” of animation, which Max’s company, Fleischer Studios, produced for Paramount. Mae Questel provided Betty’s distinctive voice. By 1932 Betty, considered to be the first and only female animated screen star, had taken the country by storm. Betty starred in more than 100 cartoons, 90 of which are included in the official “Betty Boop” series, which ended in 1939. Since then, Betty has appeared in dozens of hit movies, television specials and commercials. She was the first cartoon character to be profiled by A&E’s “Biography” series. As the worldwide exclusive licensing agent for Betty Boop, King Features works closely with Fleischer Studios (www.fleischerstudios.com) to keep Betty entertaining millions of fans and collectors worldwide. Betty Boop’s popularity today shines through her prevalence in pop culture. She is one of the most popular and successful licensed characters in entertainment history, with nearly 200 licensees in the United States and nearly twice as many internationally that produce quality products bearing Betty’s likeness in virtually every category. The official Betty Boop Web site is www.bettyboop.com. About King Features Syndicate King Features Syndicate is a member of Hearst Entertainment and Syndication Group, which combines Hearst’s cable network partnerships, TV programming activities, newspaper syndication and merchandise licensing operations. King Features is the world’s premier distributor of syndicated features to newspapers, magazines, web portals, mobile outlets and news organizations worldwide. It is one of the largest and most experienced organizations in merchandise licensing and entertainment. In addition to Betty Boop, it represents some of the most recognizable global brands, including Popeye the Sailor Man, Flash Gordon, The Phantom, and Hägar the Horrible. For more information, please visit www.kingfeatures.com. Follow us on Twitter @KingFeatures. Like us on Facebook at www.facebook.com/KingFeatures. MEDIA CONTACTS: NORMAAL Animation Marie Lassal, +331 43 20 03 55, marie.lassal@normaal.fr Fleischer Studios Kristi Ling, 310-897-3100, kristi@blissmediaLA.com King Features Claudia Smith, 212-969-7542, cmsmith@hearst.com |
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