BETTY BOOP™ TO WALK THE RED CARPET AT 14TH ANNUAL WOMAN’S DAY RED DRESS AWARDS CELEBRATING APPEARANCE IN MARCH ISSUE OF MAGAZINE

Partnership between Woman’s Day and Fleischer Studios and King Features
Introduces Betty Boop™ as the “Heroine of Hearts” in Custom Comic to
Honor Fight Against Heart Disease

NEW YORK, February 7, 2017 -- Woman’s Day has been a leader in the fight against heart disease – the number one killer of women – for more than a decade. In the March 2017 issue, Woman’s Day joins forces with Fleischer Studios and King Features to present heart health information to readers in a fresh and innovative format.

To help educate women on the importance of heart health, King Features created a three-page custom comic strip starring the iconic Betty Boop™ as the “Heroine of Hearts” exclusively for Woman’s Day. The comic follows Betty as she battles the evil Dark Heart while sharing important information to illustrate simple ways women can protect against heart disease. This partnership marks the first time the two legacy brands have come together for a fun, unique approach to a serious topic. ​

To celebrate the comic, Betty Boop will be making a special appearance on the red carpet at Woman’s Day’s premier heart health event, the Red Dress Awards, on February 7, 2017. The 14th annual Red Dress Awards honors those who have made significant contributions in the fight against heart disease. Hosted by actress Jane Lynch and headlined by multi-platinum Grammy® Award and Oscar® winner Melissa Etheridge, honorees include wellness expert Laila Ali, Associate Director for Research on Women’s Health at the National Institutes of Health Janine A. Clayton, M.D., and Miss Black Alabama USA 2016 LaQuitta “Shai” Wilkins.  Woman's Day will also honor Holly Andersen, M.D., Scientific Advisor for the Women's Heart Alliance, who will receive the 2017 CocoaVia® Healthy Heart Award. Scientific Advisor for the Women’s Heart Alliance Holly Andersen, M.D.

In addition to the unique Woman’s Day comic strip, the artwork created for “Heroine of Hearts” will be featured on a merchandise collection available exclusively from Zazzle.com. The collection includes a wide range of products, including apparel, accessories, novelty items, and more featuring three unique Betty Boop poses from the comic strip. The “Heroine of Hearts” product line is available exclusively at http://www.zazzle.com/bettyboop. Working closely with brand owner Fleischer Studios, King Features is Betty Boop’s exclusive worldwide licensing agent.
 
In celebration of the Betty Boop/Woman’s Day partnership, King Features and Woman’s Day will make donations to several women’s heart health organizations.

“It is so important that women have access to information on heart disease and ways in which it can be prevented. We are very excited to work with Woman’s Day to help educate women about their heart health with tips from Betty Boop in her latest comic strip,” said Frank Caruso, VP/Creative of King Features.

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About Betty Boop and Fleischer Studios
First introduced in 1930, Betty Boop was created by Max Fleischer for his “Talkartoons” series, the first “talkies” of animation, which Max’s company, Fleischer Studios, produced for Paramount. Mae Questel provided Betty’s distinctive voice. By 1932 Betty, considered to be the first and only female animated screen star, had taken the country by storm. Betty starred in more than 100 cartoons, 90 of which are included in the official “Betty Boop” series, which ended in 1939. Since then, Betty has appeared in dozens of hit movies, television specials and commercials. She was the first cartoon character to be profiled by A&E’s “Biography” series.
 
As the worldwide exclusive licensing agent for Betty Boop, King Features works closely with Fleischer Studios (www.fleischerstudios.com) to keep Betty entertaining millions of fans and collectors worldwide. Betty Boop’s popularity today shines through her prevalence in pop culture. She is one of the most popular and successful licensed characters in entertainment history, with licensees in the United States and around the world that produce quality products bearing Betty’s likeness in virtually every category. The official Betty Boop Web site is www.bettyboop.com.
 
About King Features
King Features Syndicate is a unit of Hearst, one of the nation’s largest diversified media, information and services companies, and is a member of Hearst Entertainment and Syndication Group, which includes cable network partnerships, television programming activities, and newspaper syndication and merchandise licensing operations. King is one of the most experienced organizations in licensing and entertainment and represents some of the most recognizable global brands, including Betty Boop,  Popeye,  Olive Oyl, Flash Gordon, The Phantom, Beetle Bailey, Hägar the Horrible, Prince Valiant and Mandrake the Magician. Please visit www.kingfeatures.com. Follow us on Twitter @KingFeatures. Like us on Facebook at www.facebook.com/KingFeatures
 
About Woman’s Day
Woman’s Day empowers 22 million American women to enrich their lives with joy, purpose and positivity. The pages empower women with smart solutions for core concerns—health, home, food, style and money—and celebrate cherished connections with family, friends and community. Whether in-book, online, mobile or through social outlets, we engage her with easy, wallet and time-friendly solutions that are both actionable and attainable, delivered in a relatable voice. We help make every Woman’s Day count. Woman’s Day is published by Hearst Magazines, a unit of Hearst, one of the nation’s largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2014), reaching 78 million readers (Spring 2016 MRI/GfK at 79.5 million) and 54 million site visitors each month (comScore), with a social media following of 115.5 million. Follow Woman’s Day on Facebook, Twitter and Pinterest. 
 
King Features Media Contact:
Claudia Smith, 212-969-7542, cmsmith@hearst.com