Fleischer Studios Blog

Betty Boop Enjoys Her Very Own PepsiMoji

7/14/2016

This year, Pepsi took the world’s global language – emojis – offline inviting consumers to “Say It With Pepsi” by unleashing over 1,000 proprietary PepsiMoji designs - including this adorable Betty Boop emoji - in more than 100 markets. The PepsiCo Design & Innovation Center created the catalogue of globally and locally relevant designs for a universal visual language system for the brand. To experience the full range, download the PepsiMoji Keyboard App for free on the Apple App and Google Play stores.

See this story in USA TODAY

Pepsi's celebration of World Emoji Day also included - Love: From Cave to Keyboard, imagined by Pepsi. A limited engagement exhibit explores the evolution of communication through the emotional lens of love – from primitive etchings on earthen walls to illustrative hieroglyphics; icons drawn by hand to icons on the screen; from <3 to today’s evocative global language, the emoji. The exhibit carries attendees through a variety of communication mediums, including:

Silent Film: In an Art Deco-style theatre-built-for-two, guests will be transported to the era of early awe-inspiring cinema, with a reel celebrating great moments of love captured on silent film narrated by Golden Globe winner Maggie Gyllenhaal
Illustrations & Icons: One of the most iconic female illustrations – the creation of legendary animator Max Fleischer – and a global portrait of love, Betty Boop (#booplove) is getting a modern makeover for today’s generation, complete with her very own PepsiMoji design and layered augmented reality bringing her to life
Music: A sensorial, immersive experience showcases the transformative power of music to convey emotion with special DJ set from Soul / R&B duo LION BABE
Sign Language: A pop-up vignette performed by Amelia Hensley, Daniel Durant, Miles Barbee and Treshelle Edmonds – cast members from the Tony-nominated production of Spring Awakening, produced by Deaf West Theater – depicts the story of young love blooming over first date jitters, told completely through the beautiful and intensely expressive medium of sign language
Photography: A collection of curated images will portray the power of photography – one of the most personal and treasured means for capturing memories, telling stories and immortalizing the images of those we love. Capturing some of these stories in real-time, images shot by Instagram photographers Daniel Arnold (@arnold_daniel), @Roon and @JoshFromNY will create a photographic mosaic of various expressions of love from the exhibit’s own attendees
Ancient Communications: An interactive look back to history’s early incarnations of “love notes” through cave drawings, smoke signals, hieroglyphics, cuneiform, runes, symbology, Morse Code and other historical communication forms
The Rise of Emoji: The final installation tracks the evolution and many incarnations of the modern day emoji and features “Heart,” an original sculpture by Brooklyn-based artist Shinji Murakami, who brings to life a retro 8-bit image of a heart emoji into 3D. The installation leads to an immersive PepsiMoji experience, complete with facial recognition technology matching your expressions with a PepsiMoji design for social sharing.

Following a private, star-studded opening night celebration on Thursday, July 14th, Love: From Cave to Keyboard, imagined by Pepsi will be open to the public. Located at 433 Broadway in the heart of SoHo in Manhattan, the exhibit is free and open from 10:00 am – 6:00 pm on Saturday, July 16th and Sunday, July 17th.

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Happy Birthday, Max!

Betty Boop Enjoys Her Very Own PepsiMoji

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