Betty Boop Gets Ready to Walk the Red Carpet at the 14th Annual Woman's Day Red Dress Awards and Celebrate her Appearance in March Issue of Magazine.

Partnership between Woman’s Day,
Fleischer Studios and King Features
Introduces Betty Boop as the 
“Heroine of Hearts” in Custom Comic 
to Honor Fight Against Heart Disease

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NEW YORK, February 7, 2017 -- Woman’s Day has been a leader in the fight against heart disease – the number one killer of women – for more than a decade. In the March 2017 issue, Woman’s Day joins forces with Fleischer Studios and King Features to present heart health information to readers in a fresh and innovative format.

To help educate women on the importance of heart health, King Features created a three-page custom comic strip starring the iconic Betty Boop™ as the “Heroine of Hearts” exclusively for Woman’s Day. The comic follows Betty as she battles the evil Dark Heart while sharing important information to illustrate simple ways women can protect against heart disease. This partnership marks the first time the two legacy brands have come together for a fun, unique approach to a serious topic. 

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Click here to see Betty Boop's comic strip in Woman's Day
and get a promo code good for 25% off your purchase of any
Betty Boop's exclusive Heroine of Hearts merchandise on Zazzle!

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To celebrate the comic, Betty Boop will be making a special appearance on the red carpet at Woman’s Day’s premier heart health event, the Red Dress Awards, on February 7, 2017. The 14th annual Red Dress Awards honors those who have made significant contributions in the fight against heart disease. Hosted by actress Jane Lynch and headlined by multi-platinum Grammy® Award and Oscar® winner Melissa Etheridge, honorees include wellness expert Laila Ali, Associate Director for Research on Women’s Health at the National Institutes of Health Janine A. Clayton, M.D., and Miss Black Alabama USA 2016 LaQuitta “Shai” Wilkins.  Woman's Day will also honor Holly Andersen, M.D., Scientific Advisor for the Women's Heart Alliance, who will receive the 2017 CocoaVia® Healthy Heart Award. Scientific Advisor for the Women’s Heart Alliance Holly Andersen, M.D.

In addition to the unique Woman’s Day comic strip, the artwork created for “Heroine of Hearts” will be featured on a merchandise collection available exclusively from Zazzle.com. The collection includes a wide range of products, including apparel, accessories, novelty items, and more featuring three unique Betty Boop poses from the comic strip. The “Heroine of Hearts” product line is available exclusively at http://www.zazzle.com/bettyboop. Working closely with brand owner Fleischer Studios, King Features is Betty Boop’s exclusive worldwide licensing agent.

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Click here to check out Zazzle's exclusive line of Betty Boop "Heroine of Hearts" merchandise!

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In celebration of the Betty Boop/Woman’s Day partnership, King Features and Woman’s Day will make donations to several women’s heart health organizations.
 
“It is so important that women have access to information on heart disease and ways in which it can be prevented. We are very excited to work with Woman’s Day to help educate women about their heart health with tips from Betty Boop in her latest comic strip,” said Frank Caruso, VP/Creative of King Features.