To help educate women on the importance of heart health, King Features created a three-page custom comic strip starring the iconic Betty Boop™ as the “Heroine of Hearts” exclusively for Woman’s Day. The comic follows Betty as she battles the evil Dark Heart while sharing important information to illustrate simple ways women can protect against heart disease. This partnership marks the first time the two legacy brands have come together for a fun, unique approach to a serious topic.
In addition to the unique Woman’s Day comic strip, the artwork created for “Heroine of Hearts” will be featured on a merchandise collection available exclusively from Zazzle.com. The collection includes a wide range of products, including apparel, accessories, novelty items, and more featuring three unique Betty Boop poses from the comic strip. The “Heroine of Hearts” product line is available exclusively at http://www.zazzle.com/bettyboop. Working closely with brand owner Fleischer Studios, King Features is Betty Boop’s exclusive worldwide licensing agent.
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