We're thrilled to share this wonderful, whimsical new animated short featuring Betty Boop, Pudgy and an animated Zac Posen.

Created to celebrate the launch of Zac Posen's new Betty Boop-inspired dress designs, MAC Cosmetics' new Betty Boop Lipstick (both featuring Pantone's new shade of Betty Boop Red) and Betty’s gorgeous fashion layout in the March issue of Marie Claire Magazine, "Betty Goes A-Posen" is a wonderful reminder that some things - and some characters - never go out of style!

These exciting new releases also coincide with the release of three new, original animated shorts starring Betty Boop, featuring Zac Posen as an animated cartoon co-star, and spotlighting the new Betty Boop Red Lipstick by M·A·C. 

The Betty Boop dress collection - featuring two red dresses that embrace Betty's spirit and unique style - are available on ZacPosen.com as part of Posen’s ZAC Zac Posen line. Betty Boop Red Lipstick from M·A·C. Cosmetics is available at MACCosmetics.com.
  
“As a cartoonist, I consider Betty Boop the 8th Wonder of the World,” said Frank Caruso, VP/Creative, King Features Syndicate. “When Max Fleischer dipped his pen into the inkwell, out came a masterpiece that would influence generations of artists, animators, musicians and fashion designers. 

“The marathon that is Betty Boop has outrun her legend as animation icon and taken the lead in the world of fashion, style and our hearts,” Caruso said.

We couldn't agree more!

Read the full press announcement here.

And tune-in to Betty's Facebook page, and Fleischer Studio's Facebook page to see more this weekend!!

To help educate women on the importance of heart health, King Features created a three-page custom comic strip starring the iconic Betty Boop™ as the “Heroine of Hearts” exclusively for Woman’s Day. The comic follows Betty as she battles the evil Dark Heart while sharing important information to illustrate simple ways women can protect against heart disease. This partnership marks the first time the two legacy brands have come together for a fun, unique approach to a serious topic. 

Click here to see Betty Boop's comic strip in Woman's Day
and get a promo code good for 25% off your purchase of any
Betty Boop's exclusive Heroine of Hearts merchandise on Zazzle!

In addition to the unique Woman’s Day comic strip, the artwork created for “Heroine of Hearts” will be featured on a merchandise collection available exclusively from Zazzle.com. The collection includes a wide range of products, including apparel, accessories, novelty items, and more featuring three unique Betty Boop poses from the comic strip. The “Heroine of Hearts” product line is available exclusively at http://www.zazzle.com/bettyboop. Working closely with brand owner Fleischer Studios, King Features is Betty Boop’s exclusive worldwide licensing agent.