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Betty Boop Enjoys Her Very Own PepsiMoji

7/14/2016

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This year, Pepsi took the world’s global language – emojis – offline inviting consumers to “Say It With Pepsi” by unleashing over 1,000 proprietary PepsiMoji designs - including this adorable Betty Boop emoji - in more than 100 markets. The PepsiCo Design & Innovation Center created the catalogue of globally and locally relevant designs for a universal visual language system for the brand. To experience the full range, download the PepsiMoji Keyboard App for free on the Apple App and Google Play stores. 

See this story in USA TODAY

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Pepsi's celebration of World Emoji Day also included - ​Love: From Cave to Keyboard, imagined by Pepsi. A limited engagement exhibit explores the evolution of communication through the emotional lens of love – from primitive etchings on earthen walls to illustrative hieroglyphics; icons drawn by hand to icons on the screen; from <3 to today’s evocative global language, the emoji. The exhibit carries attendees through a variety of communication mediums, including:
  • Silent Film: In an Art Deco-style theatre-built-for-two, guests will be transported to the era of early awe-inspiring cinema, with a reel celebrating great moments of love captured on silent film narrated by Golden Globe winner Maggie Gyllenhaal
  • Illustrations & Icons: One of the most iconic female illustrations – the creation of legendary animator Max Fleischer – and a global portrait of love, Betty Boop (#booplove) is getting a modern makeover for today’s generation, complete with her very own PepsiMoji design and layered augmented reality bringing her to life
  • Music: A sensorial, immersive experience showcases the transformative power of music to convey emotion with special DJ set from Soul / R&B duo LION BABE
  • Sign Language: A pop-up vignette performed by Amelia Hensley, Daniel Durant, Miles Barbee and Treshelle Edmonds – cast members from the Tony-nominated production of Spring Awakening, produced by Deaf West Theater – depicts the story of young love blooming over first date jitters, told completely through the beautiful and intensely expressive medium of sign language
  • Photography: A collection of curated images will portray the power of photography – one of the most personal and treasured means for capturing memories, telling stories and immortalizing the images of those we love. Capturing some of these stories in real-time, images shot by Instagram photographers Daniel Arnold (@arnold_daniel), @Roon and @JoshFromNY will create a photographic mosaic of various expressions of love from the exhibit’s own attendees
  • Ancient Communications: An interactive look back to history’s early incarnations of “love notes” through cave drawings, smoke signals, hieroglyphics, cuneiform, runes, symbology, Morse Code and other historical communication forms
  • The Rise of Emoji: The final installation tracks the evolution and many incarnations of the modern day emoji and features “Heart,” an original sculpture by Brooklyn-based artist Shinji Murakami, who brings to life a retro 8-bit image of a heart emoji into 3D. The installation leads to an immersive PepsiMoji experience, complete with facial recognition technology matching your expressions with a PepsiMoji design for social sharing.
Following a private, star-studded opening night celebration on Thursday, July 14th, Love: From Cave to Keyboard, imagined by Pepsi will be open to the public. Located at 433 Broadway in the heart of SoHo in Manhattan, the exhibit is free and open from 10:00 am – 6:00 pm on Saturday, July 16th and Sunday, July 17th.
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Betty Boop to get a makeover from Zac Posen & Pantone

6/29/2016

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We are thrilled to share the news that renowned American fashion designer Zac Posen has signed on to give our own Betty Boop a brand-new dress, and Pantone is working with Posen to give it a signature color aptly named "Betty Boop Red."

Betty's new signature color will be "a high-powered shade of red that has a hint of blue and a gravitas that embodies the character’s adventurous spirit." says Laurie Pressman, a vice president of the Pantone Color Institute.

You can read more about this exciting new development in Allure Magazine!
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Betty Boop to Star in New Animated Television Series!

2/13/2016

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THIS JUST IN! A new animated television series, featuring Betty Boop, is now being developed by NORMAAL Animation, the producer of the “Peanuts” TV series.

Aimed at tweens and teens, the series will share Betty Boop's indomitable   spirit with a whole new generation of fans with a story line that follows the daily struggles, joys and victories of young Betty Boop, who has every intention of being on stage and becoming a superstar.

Slated for release in 2018, the series will be produced by France–based NORMAAL studios in partnership with Fleischer Studios and King Features, the New York City-based unit of Hearst and exclusive worldwide licensing agent for Betty Boop.
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We are delighted to be partnering with the fresh and creative production company, NORMAAL Animation. My grandfather, Max Fleischer, created Betty Boop as the fun, feisty and fashionable woman whose spirit has transcended and transformed multiple generations of fans. It is so exciting to know that this television series will present Max’s beloved icon through new, highly original content that will continue to keep Betty engaging and relatable to future generations of fans.
- Mark Fleischer, President and Chairman of Fleischer Studios.
Read the full press release HERE.
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Betty Boop celebrates with Golden Globe nominees!

1/12/2016

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Photo by Eddie Sakaki
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Golden Globe nominee Sarah Hay (Flesh and Bone) shows off her Golden Globes Betty Boop gift bag (Photo by Eddie Sakaki)

Visit our Golden Globes Photo Gallery for more great photos!

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Check out this exclusive media gift bag - beautiful Betty front and center - featured in the the give-a-way at the end of the KTLA news segment
Before walking down the red carpet celebs like Sarah Hay (left), nominated for her role in Flesh and Bone, check out Secret Room Events'  exclusive In Honor of Golden Globe Awards Style Lounge. This festive and lavish event, at the SLS Hotel Main Ballroom in Beverly Hills, took place last Friday and our own Betty Boop was there! 

The adorable Betty Boop gift bags, created especially for this exclusive event, are our way of saying "congratulations" to all the talented artists nominated for the 
Hollywood Foreign Press Association's prestigious Golden Globe Awards honoring excellence in film and television.

What was it like to be there? Check out this feature about the event on KTLA TV in Los Angeles: 
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Celebrate Betty Boop Today!

8/31/2015

 
Perhaps the most amazing thing about Betty Boop is that, even after all these years, we’re still madly in love with her! Today, we say so-long to August, and our month-long celebration of everything Betty, with a BONUS 6th installment in our Celebrating Betty series! 

This exciting, final installment focuses on Betty Boop today. From books to apps, from paper towels in Turkey to cosmetics in Korea, Betty Boop is everywhere, and she's never been bigger! 

Betty fans will not want to miss this very special installment, including the opportunity to pre-order Betty's upcoming book: The Definitive Betty Boop, Volume I, a collection of Betty Boop comic strips from the 1930s that have been restored to their original glory, and a link to her beautiful new online store in Japan! Find it all HERE!
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The Cover of Betty's new book, scheduled for release in September 2015

Download Dress Betty Boop Game on itunes! It's FREE!

5/6/2015

 
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Check out Dress Betty Boop! A new free app available on itunes for download to your iphone or ipad!

This fun, fabulous app allows you to test your stylist skills dressing Betty Boop for various events, under timed pressure. Make sure you maintain her fashion status and always watch the weather!
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Betty Boop helps adorable puppy get on the right foot!

4/9/2015

 
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Betty Boop's bandage is, quite fittingly, red!
Meet Betty Boop... the puppy! 

This adorable pup, missing one of her back paws, was found wandering the streets of Chicago on a bitter, cold January day and taken to PAWS Chicago, a no-kill animal shelter, where she was given the name Betty Boop.

Later that month, Chicago's FOX 32 shared Betty's story and invited its viewers to donate towards the cost of providing Betty with a prosthetic paw - and that's where we come in.
When we at Fleischer Studios heard this story, we knew exactly what Betty Boop herself would do; and so that's exactly what we did! We reached out to PAWS and donated the entire cost for the puppy's prosthesis.
FOX 32 News Chicago
We are also very pleased to report that this sweet Betty has found her forever home and, with the help of Dr. Barbara Royal, preparations are already underway for her prosthetic paw.

For more on this story, check out the terrific follow-up on FOX 32 News which aired on April 9, 2015. 

We'll keep you up to date on Betty's progress!

See one-of-a-kind Betty's Boobs-for-a-Cure Bra featured on Weekend Today in New York here!

3/3/2015

 
Did you miss Betty's Boobs-for-a-Cure last week on the Weekend Today in New York show? Well great news! You can watch it right here now!
Karin Kneitel, the artist behind this bra is Max Fleischer's great granddaughter; and she created this fantastic, one-of-a-kind piece in honor of her mother who lost her life to breast cancer when Karin was eleven. 

This unique work of bra-art will be auctioned off on March 19th as part of a Creative Cups event supporting the Adelphi Statewide New York Breast Cancer Hotline and Support Program at Adelphi University. You can find out more about this exciting benefit, and the great programs supported by this organization serving those living with and impacted by Breast Cancer by clicking here.  

Fleischer Studios Is Now On Instagram!

9/30/2014

 
Now you can catch Fleischer Studios on Instagram! 
We’re posting great photos of all your favorite Fleischer characters, including Betty Boop, along with fantastic photos from history, current happenings, and fantastic collectibles too. 

Join us!  And, if you’ve got images of your favorite products featuring Betty or other Fleischer character, post images with the hash tag #fleischerstudios and we’ll be sure to like them. 
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We look forward to seeing you on Instagram!  Follow us here.  Be sure to also join us on Facebook and Twitter to keep up with all the fun Fleischer Studios news!

A Fabulous First Look at the New Popeye Film

9/19/2014

 
Thanks to our friends at King Features for posting this amazing first glimpse of what the new Popeye Movie might look like. 

Currently in development at Sony Pictures Animation, with Genndy Tartakovsky (“Hotel Transylvania”) directing the CG, the film will be an adaptation of the story of Popeye's origins.
In addition to an incredible animated sequence featuring Popeye, Olive Oyl, Bluto and Eugene the Jeep (remember him?), the video includes a short intro by Genndy Tartakovsky.  Mr. Tartakovsky credits his first teacher, long-time Fleischer Studios animator Gordon Sheehan (who was actually an animator on the very first Fleischer Studios "Popeye the Sailor" film) with inspiring his life-long affinity for Popeye. 

For more, check out King Features and Sony Pictures Animation.

Animal Logic and Simon Cowell Woo Betty Boop!

8/14/2014

 
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Yes, it's true!

And it's the title of this newly released, hot-off-the-presses statement we're thrilled to share and celebrate announcing the incredible and talented team coming together to develop Betty Boop's first ever feature-length film.



We're sharing an excerpt from this exciting press-release, but check out the full release here. Or read more about it in Variety here!


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06:00PT/09:00ET – AUGUST 14, 2014 - LOS ANGELES – Betty Boop™, international animation icon and leading lady, together with Animal Logic Entertainment and Simon Cowell’s Syco Entertainment today announced their plan to develop and produce Betty Boop’s first feature-length film. 

Partnering with Fleischer Studios, Animal Logic and Syco Entertainment will produce a music-driven hybrid animated comedy featuring universally adored screen starlet Betty Boop. 

Queen of the animation world, Betty Boop is one of the most loved and sought-after animated characters of the past and present centuries with accolades spanning film and television, fashion and music. Having first hit screens in 1930 with numerous appearances in Max Fleischer’s Talkartoons and her own “Betty Boop” cartoon series, her popularity has continued to grow through the decades. Most recently, she has taken her career to new heights, starring in a Lancôme® campaign and featuring in collaborations with Coca-Cola®, NASCAR®, UNIQLO and Chupa Chups®. Betty also has countless other global commercial and mass merchandising deals through her exclusive worldwide licensing agency, King Features.

Betty’s last movie appearance was a cameo in the blockbuster movie “Who Framed Roger Rabbit” (1988). Her millions of fans spanning generations have made her one of the most recognizable characters in the world and are eagerly awaiting her return to the silver screen.

The film, which will be produced by Zareh Nalbandian and Jason Lust from Animal Logic and Simon Cowell and Adam Milano from Syco, promises to be an exciting addition to the Animal Logic and Syco Entertainment growing development slate with broad audience appeal.

Of today’s announcement, Betty Boop said, “I’m so excited to return to the big screen – and I only work with the best! Let’s have some fun, Simon. Boop-Oop-a-Doop!”

Simon Cowell said, “Betty is an icon, and one of the biggest stars in the world – I’m thrilled to be working with her. Betty, I’ve worked with some serious divas but I think you could be the biggest of them all!”


For more information, check out the full press release here.


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