Betty inspires a "Cups for a Cure" we had to share!

Betty's-Boobs-for-a-Cure Bra, designed and built by Karin Kneitel

Left: the bra strap. Above: back of the bra.

Check out this fun and fanciful bra designed and built by Max Fleischer's own great-grand daughter Karin Kneitel!

Karin built this ingenious, one-of-a-kind masterpiece as a "Cups for a Cure" contest sponsored by her employer PSEG. Designed to raise cancer awareness and benefit local breast cancer organizations, the contest asks entrants to create bra designs which are then voted on by pledging a dollar to the design of one's choice. 

"I love anything having to do with creative thought; totally my passion my whole life." says Karin. "I can’t wait till I retire so I can make things full time even just for the fun of it. I’m exploding inside to do this stuff." 

You can't vote for Karin's very appropriately named "Betty's-Boobs-for-a-Cure" bra - this is an in-house contest for employees-only - but if you love this idea, as we do, take a moment to enjoy Karin's incredible handiwork and then give to the breast cancer charity of your choice - or any of the great organizations supported by this contest:

• Adelphi NY Statewide Breast Cancer Hotline and Support Program
  
• Karen Allen Donovan Foundation in Partnership with Bra-ha-ha
• Making Strides Against Breast Cancer of Long Island
  

Thanks to Karin for allowing us to share her design with all of you, and for using her talents in support of a great cause!

UPDATE: For those of you who are wondering... Karin's design won 2nd place out of 60 entries! Congrats, Karin!!!