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Betty Boop and Zac Posen co-star in “Betty Goes A-Posen,” Betty Boop’s first animated short for the Digital Age! We're thrilled to share this wonderful, whimsical new animated short featuring Betty Boop, Pudgy and an animated Zac Posen. Created to celebrate the launch of Zac Posen's new Betty Boop-inspired dress designs, MAC Cosmetics' new Betty Boop Lipstick (both featuring Pantone's new shade of Betty Boop Red) and Betty’s gorgeous fashion layout in the March issue of Marie Claire Magazine, "Betty Goes A-Posen" is a wonderful reminder that some things - and some characters - never go out of style!
Zac Posen and Crystal Renn in the March issue of Marie Claire
 M·A·C. Cosmetics' Betty Boop Red Lipstick
These exciting new releases also coincide with the release of three new, original animated shorts starring Betty Boop, featuring Zac Posen as an animated cartoon co-star, and spotlighting the new Betty Boop Red Lipstick by M·A·C.
The Betty Boop dress collection - featuring two red dresses that embrace Betty's spirit and unique style - are available on ZacPosen.com as part of Posen’s ZAC Zac Posen line. Betty Boop Red Lipstick from M·A·C. Cosmetics is available at MACCosmetics.com. “As a cartoonist, I consider Betty Boop the 8th Wonder of the World,” said Frank Caruso, VP/Creative, King Features Syndicate. “When Max Fleischer dipped his pen into the inkwell, out came a masterpiece that would influence generations of artists, animators, musicians and fashion designers. “The marathon that is Betty Boop has outrun her legend as animation icon and taken the lead in the world of fashion, style and our hearts,” Caruso said. We couldn't agree more! Read the full press announcement here.
And tune-in to Betty's Facebook page, and Fleischer Studio's Facebook page to see more this weekend!!
To help educate women on the importance of heart health, King Features created a three-page custom comic strip starring the iconic Betty Boop™ as the “Heroine of Hearts” exclusively for Woman’s Day. The comic follows Betty as she battles the evil Dark Heart while sharing important information to illustrate simple ways women can protect against heart disease. This partnership marks the first time the two legacy brands have come together for a fun, unique approach to a serious topic.
In addition to the unique Woman’s Day comic strip, the artwork created for “Heroine of Hearts” will be featured on a merchandise collection available exclusively from Zazzle.com. The collection includes a wide range of products, including apparel, accessories, novelty items, and more featuring three unique Betty Boop poses from the comic strip. The “Heroine of Hearts” product line is available exclusively at http://www.zazzle.com/bettyboop. Working closely with brand owner Fleischer Studios, King Features is Betty Boop’s exclusive worldwide licensing agent.
The TMC evening continues with two films directed by Max's son, the acclaimed film director Richard Fleischer: the noir classic The Narrow Margin (1952) followed by the sci-fi thriller Soylent Green (1973) starring Charlton Heston. Thanks to animation historian Ray Pointer for helping to make this wonderful event into a reality. Ray's upcoming book The Art and Invention of Max Fleischer: An American Animation Pioneer is due to be released in December of this year.
From start to finish that's more than 4 hours of Fleischer films, covering 35 years of film making, and featuring 3 generations of the Fleischer family. You don't want to miss this! 
We are absolutely thrilled to report that Dynamite Entertainment's gorgeous, and highly anticipated, new comic book series - starring our own Betty Boop - is now available!
Betty Boop #1, the first comic book, is available with four totally different covers that you can chose from. Each cover features the work of an all-star cast of creative Betty admirers including the legendary Howard Chaykin (American Flagg!), Roger Langridge doing double-duty as an illustrator and series interior artist Gisèle Lagacé, as well as a special Max Fleischer character sheet. Special edition variations will also be available, including a "Coloring Book Cover" by J. Bone (Super Friends), a cover printed on thick paper so fans of all ages can embellish her appearance and a Blank Authentix Edition that fans and comic professionals can illustrate.
"To be able to tell new stories based on Max Fleischer's original cartoon superstar is another great achievement for all of us here at Dynamite," says Dynamite CEO and Publisher, Nick Barrucci. "Betty Boop is one of the most recognizable faces in the history of animation, a timeless American cultural icon. This new series will delight comics fans young, old, and everywhere in-between!" You can purchase the first comic book in the series now at Dynamite Comics, where you can also find out more about release dates for the rest of the series.
©2016 King Features Syndicate, Inc./Fleischer Studios, Inc. TM Hearst Holdings, Inc./Fleischer Studios, Inc.
Great news for our fans in Mexico! Betty Boop officially unveiled her first high-end fashion co-branding collaboration with an amazing new line designed by Royal Closet and sold exclusively, in Mexico, by Liverpool.
Designed for today's women, "who are independent, versatile, feminine, bold, with unique personalities, who are not afraid to express themselves and be noticed."
Read more about this amazing collaboration in our press room! You can also visit Royal Closet's Facebook Page to see photos from the product launch, hosted by Royal Closet co-owners Montserrat Oliver (actress, fashion icon, TV host and entrepreneur), and Carlos Ortega (designer) and featuring items from this gorgeous line of clothing and swimwear!
Pepsi's celebration of World Emoji Day also included - Love: From Cave to Keyboard, imagined by Pepsi. A limited engagement exhibit explores the evolution of communication through the emotional lens of love – from primitive etchings on earthen walls to illustrative hieroglyphics; icons drawn by hand to icons on the screen; from <3 to today’s evocative global language, the emoji. The exhibit carries attendees through a variety of communication mediums, including:
This fascinating exhibit includes a number of wonderful drawings that his fellow animators created for Ozark during his time in the service. It's a wonderful tribute to an amazing animator and serviceman, and an important reminder of the power of humor and friendship - even in the most difficult of circumstances.
Launched by the National Cartoonist Society on May 5, 1999, National Cartoonists Day commemorates the debut of the first color comic strip, Hogan's Alley - drawn and written by Richard Outcault - on May 5, 1895 in New York Sunday World.
We're celebrating by sharing this great, early comic strip drawn and written by a young Max Fleischer, and which appeared in the Brooklyn Daily Eagle on December 14, 1903. E.K. Sposher, the intrepid photographer featured in this strip, is attempting to photograph the Williamsburg Bridge which would open a few days after publication, on December 19, 1903. 
As Max's son, Richard Fleischer, recounts in Out of the Inkwell: Max Fleischer and the Animation Revolution, it was in 1900 that a then 17-year-old Max was so determined to work at the Brooklyn Daily Eagle, which was well known for both its comic strips and editorial cartoons, that he...
... biked his way across the Brooklyn Bridge, found the Eagle's offices, somehow or other got to meet Herbert S. Ardell, the manager of the Art Department and made him a proposition. Max offered to pay the Eagle two dollars a week to just let him sit in the Art Department and watch the artists work.
Impressed, Ardell made a counteroffer: the Eagle would pay Max two dollars a week to deliver papers from a horse drawn wagon and be the Art Department's errand boy. Max quickly accepted, confident that:
"once he got his foot in the door, the rest of him would soon follow."
Have you seen the new selection of adorable Betty Boop pre-paid debit cards from CARD.com? The sweetest way to pay! See all the designs here:https://www.card.com/gallery?tag=betty+boop 
In Part Two, we look at the actual making of Mr. Bug Goes to Town, and how the staffers of Fleischer Studios made use of innovative techniques and ground-breaking inventions (many of which they themselves had developed) to bring this beautiful film to life.
Part two of this fascinating exhibit includes rare and wonderful home movie footage of the Mr. Bug animators at play, the story behind the Studio's hangnail insurance policy and so much more!
We are delighted to be partnering with the fresh and creative production company, NORMAAL Animation. My grandfather, Max Fleischer, created Betty Boop as the fun, feisty and fashionable woman whose spirit has transcended and transformed multiple generations of fans. It is so exciting to know that this television series will present Max’s beloved icon through new, highly original content that will continue to keep Betty engaging and relatable to future generations of fans.
- Mark Fleischer, President and Chairman of Fleischer Studios.
Read the full press release HERE.
Today we're launching the first in this 3-part series, The Story About the Story. Look for parts 2 and 3 later this month:
Part Two - coming February 17 Part Three - coming February 24 
Photo by Eddie Sakaki
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