The J-esthetics media campaing also includes print and digital ads, posters in transit stations, on subway and trains, print ads, electronic billboards and contests.

You can find part one of our discussion HERE. Stay tuned for even more of our discussion with Mr. Pointer in the coming weeks!

​Ray Pointer is the author of The Art and Inventions of Max Fleischer.

Check out these fabulous new looks strutting the catwalk last week in Los Angeles!

The collection will include items for men, women and children, so the entire family can be outfitted in Moschino style gear featuring Betty Boop and Pudgy!

(click photos to enlarge)

Los Angeles fans, mark your calendars! On Thursday, May 11th, LACMA's Independent Film series will present the fourth film in its Bring the Noise series: Fleischer Studio's animated classic, "Gulliver's Travels." 

Bring the Noise invites musical artists to compose an original score for one of their favorite films, and play the score live in real time to accompany the movie. This very special event will present the music of Inc. No World (featuring brothers, Andrew and Daniel Aged.)

Bring the Noise: Gulliver's Travels
Thursday, May 11 at 7:30
at LACMA's Bing Theater
Tickets and more information here. 

Check out our own Betty Boop sporting a modern new look and fabulously updated wardrobe in the May Issue of ELLE Magazine - on newsstands and online now! 

This very special feature re-imagines Betty as "the consummate ELLE woman, circa 2017; an in-demand Manhattanite, running the show in a new, very now job (chief ideas officer at music-streaming start-up Music.ly), with a wardrobe hot off the spring runways." 

Always the trailblazer, Betty is the first cartoon character to "takeover" the pages of ELLE Magazine. Congratulations, Betty!

Check out all of Betty's new looks, featuring designs from Balenciaga, Jennifer Fisher Jewelry, Louis Vuitton, Céline and Off-White, at: http://www.elle.com/culture/a44347/a-very-betty-takeover/

We're thrilled to share this wonderful, whimsical new animated short featuring Betty Boop, Pudgy and an animated Zac Posen.

Created to celebrate the launch of Zac Posen's new Betty Boop-inspired dress designs, MAC Cosmetics' new Betty Boop Lipstick (both featuring Pantone's new shade of Betty Boop Red) and Betty’s gorgeous fashion layout in the March issue of Marie Claire Magazine, "Betty Goes A-Posen" is a wonderful reminder that some things - and some characters - never go out of style!

These exciting new releases also coincide with the release of three new, original animated shorts starring Betty Boop, featuring Zac Posen as an animated cartoon co-star, and spotlighting the new Betty Boop Red Lipstick by M·A·C. 

The Betty Boop dress collection - featuring two red dresses that embrace Betty's spirit and unique style - are available on ZacPosen.com as part of Posen’s ZAC Zac Posen line. Betty Boop Red Lipstick from M·A·C. Cosmetics is available at MACCosmetics.com.
  
“As a cartoonist, I consider Betty Boop the 8th Wonder of the World,” said Frank Caruso, VP/Creative, King Features Syndicate. “When Max Fleischer dipped his pen into the inkwell, out came a masterpiece that would influence generations of artists, animators, musicians and fashion designers. 

“The marathon that is Betty Boop has outrun her legend as animation icon and taken the lead in the world of fashion, style and our hearts,” Caruso said.

We couldn't agree more!

Read the full press announcement here.

And tune-in to Betty's Facebook page, and Fleischer Studio's Facebook page to see more this weekend!!

To help educate women on the importance of heart health, King Features created a three-page custom comic strip starring the iconic Betty Boop™ as the “Heroine of Hearts” exclusively for Woman’s Day. The comic follows Betty as she battles the evil Dark Heart while sharing important information to illustrate simple ways women can protect against heart disease. This partnership marks the first time the two legacy brands have come together for a fun, unique approach to a serious topic. 

Click here to see Betty Boop's comic strip in Woman's Day
and get a promo code good for 25% off your purchase of any
Betty Boop's exclusive Heroine of Hearts merchandise on Zazzle!

In addition to the unique Woman’s Day comic strip, the artwork created for “Heroine of Hearts” will be featured on a merchandise collection available exclusively from Zazzle.com. The collection includes a wide range of products, including apparel, accessories, novelty items, and more featuring three unique Betty Boop poses from the comic strip. The “Heroine of Hearts” product line is available exclusively at http://www.zazzle.com/bettyboop. Working closely with brand owner Fleischer Studios, King Features is Betty Boop’s exclusive worldwide licensing agent.

The TMC evening continues with two films directed by Max's son, the acclaimed film director Richard Fleischer: the noir classic The Narrow Margin (1952) followed by the sci-fi thriller Soylent Green (1973) starring Charlton Heston. Thanks to animation historian Ray Pointer for helping to make this wonderful event into a reality. Ray's upcoming book The Art and Invention of Max Fleischer: An American Animation Pioneer is due to be released in December of this year.

From start to finish that's more than 4 hours of Fleischer films, covering 35 years of film making, and featuring 3 generations of the Fleischer family. You don't want to miss this!

We are absolutely thrilled to report that Dynamite Entertainment's gorgeous, and highly anticipated, new comic book series - starring our own Betty Boop - is now available! ​

Betty Boop #1, the first comic book, is available with four totally different covers that you can chose from. Each cover features the work of an all-star cast of creative Betty admirers including the legendary Howard Chaykin (American Flagg!), Roger Langridge doing double-duty as an illustrator and series interior artist Gisèle Lagacé, as well as a special Max Fleischer character sheet. Special edition variations will also be available, including a "Coloring Book Cover" by J. Bone (Super Friends), a cover printed on thick paper so fans of all ages can embellish her appearance and a Blank Authentix Edition that fans and comic professionals can illustrate.

"To be able to tell new stories based on Max Fleischer's original cartoon superstar is another great achievement for all of us here at Dynamite," says Dynamite CEO and Publisher, Nick Barrucci. "Betty Boop is one of the most recognizable faces in the history of animation, a timeless American cultural icon. This new series will delight comics fans young, old, and everywhere in-between!"

You can purchase the first comic book in the series now at Dynamite Comics, where you can also find out more about release dates for the rest of the series.  

©2016 King Features Syndicate, Inc./Fleischer Studios, Inc. TM Hearst Holdings, Inc./Fleischer Studios, Inc.

Great news for our fans in Mexico! Betty Boop officially unveiled her first high-end fashion co-branding collaboration with an amazing new line designed by Royal Closet and sold exclusively, in Mexico, by Liverpool. 

Designed for today's women, "who are independent, versatile, feminine, bold, with unique personalities, who are not afraid to express themselves and be noticed."

Read more about this amazing collaboration in our press room!

You can also visit Royal Closet's Facebook Page to see photos from the product launch, hosted by Royal Closet co-owners Montserrat Oliver (actress, fashion icon, TV host and entrepreneur), and Carlos Ortega (designer) and featuring items from this gorgeous line of clothing and swimwear!

Pepsi's celebration of World Emoji Day also included - ​Love: From Cave to Keyboard, imagined by Pepsi. A limited engagement exhibit explores the evolution of communication through the emotional lens of love – from primitive etchings on earthen walls to illustrative hieroglyphics; icons drawn by hand to icons on the screen; from <3 to today’s evocative global language, the emoji. The exhibit carries attendees through a variety of communication mediums, including:

• Silent Film: In an Art Deco-style theatre-built-for-two, guests will be transported to the era of early awe-inspiring cinema, with a reel celebrating great moments of love captured on silent film narrated by Golden Globe winner Maggie Gyllenhaal
• Illustrations & Icons: One of the most iconic female illustrations – the creation of legendary animator Max Fleischer – and a global portrait of love, Betty Boop (#booplove) is getting a modern makeover for today’s generation, complete with her very own PepsiMoji design and layered augmented reality bringing her to life
• Music: A sensorial, immersive experience showcases the transformative power of music to convey emotion with special DJ set from Soul / R&B duo LION BABE
• Sign Language: A pop-up vignette performed by Amelia Hensley, Daniel Durant, Miles Barbee and Treshelle Edmonds – cast members from the Tony-nominated production of Spring Awakening, produced by Deaf West Theater – depicts the story of young love blooming over first date jitters, told completely through the beautiful and intensely expressive medium of sign language
• Photography: A collection of curated images will portray the power of photography – one of the most personal and treasured means for capturing memories, telling stories and immortalizing the images of those we love. Capturing some of these stories in real-time, images shot by Instagram photographers Daniel Arnold (@arnold_daniel), @Roon and @JoshFromNY will create a photographic mosaic of various expressions of love from the exhibit’s own attendees
• Ancient Communications: An interactive look back to history’s early incarnations of “love notes” through cave drawings, smoke signals, hieroglyphics, cuneiform, runes, symbology, Morse Code and other historical communication forms
• The Rise of Emoji: The final installation tracks the evolution and many incarnations of the modern day emoji and features “Heart,” an original sculpture by Brooklyn-based artist Shinji Murakami, who brings to life a retro 8-bit image of a heart emoji into 3D. The installation leads to an immersive PepsiMoji experience, complete with facial recognition technology matching your expressions with a PepsiMoji design for social sharing.

Following a private, star-studded opening night celebration on Thursday, July 14th, Love: From Cave to Keyboard, imagined by Pepsi will be open to the public. Located at 433 Broadway in the heart of SoHo in Manhattan, the exhibit is free and open from 10:00 am – 6:00 pm on Saturday, July 16th and Sunday, July 17th.

This fascinating exhibit includes a number of wonderful drawings that his fellow animators created for Ozark during his time in the service. It's a wonderful tribute to an amazing animator and serviceman, and an important reminder of the power of humor and friendship - even in the most difficult of circumstances.